First off, if you don’t watch Castle, shame on you! But I’m not here to discuss the virtues of this show or how ruggedly handsome Nathan Fillion is.
I want to talk about what an absolutely wonderful I think ABC has done marketing this show. Three years ago, someone in their marketing department had the brilliant idea to start using social media to gain followers of the show (and boost ratings). Instead of the marketing department marketing the show and saying “Watch Our Show!”, they turned Richard Castle into a “real person” rather than just a TV character.
